If exposing your business to an unlimited number
of potential customers interests you, you need a web site. It's
your 24-hour virtual salesperson and your competition probably
has a site. Whether you use your site for sales or simply a
tool you can point customers to for credibility and information,
a web site can increase your client base.
Does a designer need to be local?
Not typically. With the technology
of email, phone and the Internet, sites can be successfully created
and launched, even when the designer and client are thousands
of miles apart.
I want to establish a strong presence
on the Web. But where do I start?
The four easy steps we provide below will
guide you in the direction of a professionally designed, developed
and marketed Web site.
Step One: Domain Name (URL) Registration
-- This is the address people will use to access your Web site
(www.yourcompany.com). Once you have determined that the URL you
wish to use is available, the cost to register a name is anywhere
from $8.00 to $35.00 per year. A domain name needs to be renewed
every year.
Step Two: Design of the Web Site -- This is where the look, feel,
and content of the Web site are determined and created.
Step Three: Hosting Your Web Site on a Web Server -- This is basically
where you rent space on a computer that is always connected to
the Internet. Price will vary, depending on the amount of disk
space you will have and the connection to the Internet.
Step Four: Marketing Your Web Site -- You should be thinking about
the marketing of your Web site as it is being designed. The content
of the site needs to reflex the search terms if you want your
site to appear on search engines.
What is 'site maintenance' and do
I even need it?
Site maintenance provides regular minor changes
to your web site after the initial launch. This includes the addition
of new pages or major changes, such as an entire page revision.
Site maintenance is billed $25 hourly, If your web site will require
at least one change a month, a maintenance agreement is more cost
efficient.
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